Superchips Ltd. Privacy Policy


1. Introduction


1.1 At Superchips Ltd we are committed to protecting and respecting your privacy. We work very hard to keep your information safe and we want our use of your data to be secure. We follow strict procedures on how personal information is stored and used, and we also limit who sees it to help stop any unauthorised person getting hold of it.

1.2 This Privacy Policy (and any other documents referred to in it) sets out the basis on which we will process and use any personal information about our website visitors that we collect from them and they provide to us. Please read this Privacy Policy carefully to understand our practices regarding your personal information and how we will treat it. "Website" refers to all the sites connected to Superchips at www.superchips.co.uk and www.mybluefin.co.uk.

2. Identity and Contact Details


2.1 We have a legal duty to protect personal information that we collect under the current Data Protection Act 1998, (the "DPA") and the General Data Protection Regulation (EU) 2016/679, (the "GDPR") when it becomes enforceable from 25 May 2018.

2.2 For the purposes of the DPA and GDPR, we are Superchips Ltd, we are the "data controller" and are located at 2-18, Homestall, Buckingham MK18 1XJ)

2.3 Questions, concerns, comments, requests or complaints regarding this Privacy Policy, our Website and/or our use of your personal information should be addressed to gdpr.officer@superchips.co.uk or by contacting us on 01280 816781.

3 Personal Information We Collect from You


3.1 We may collect and use various types of personal information about visitors to our Website. Details of this information are set out below:

a) When you make an enquiry of us we will collect your name, contact information and details about the service you are interested in, so that we can provide you with the information that is of interest to you

b) We will collect and use certain technical information about you and your visit when you visit our Website (covered in our Cookie Policy)

c) We will collect details from your website questionnaire if you submit one to us.

d) We will collect details of your vehicle if you submit these details to us, so that we can send you the most appropriate information.

e) We may collect certain other information that you give us, for example, if you report a problem with our website to us.

4 Basis for Processing Your Data


4.1 We collect and use Website Visitors' personal information on several bases. Across these bases your rights as a data subject are balanced against Superchips Ltd's legitimate interests in promoting and selling its services. The bases for processing your data are:

a) Your consent - you as a customer or potential customer (data subject) have consented to the processing of your personal data. This will have been by requesting to receive information on our website. You can of course change or opt out of these preference choices at any time should you wish to do so. This can be done via email at gdpr.officer@superchips.co.uk or by contacting us on 01280 816781.

b) Our legitimate Interests - Superchips may also process your personal data to provide you with information about our products, services, and any offers that you may be interested in. This does not affect your rights in any way to withdraw your consent to us sending you this information, and this can be done via email at gdpr.officer@superchips.co.uk or by contacting us on 01280 816781.

c) Our contract with you - if you have made an enquiry about our services, then the processing of the personal data, provided when you enquired through our website, is necessary for the performance our contract with you.

d) Our legal obligation - in certain circumstances when Superchips have been requested and in accordance with complying with a legal obligation to the relevant UK authorities, then we will process data to fulfil this obligation. This may be with the Police or other governmental or judicial authorities as requested.

5 Sensitive Personal Information


5.1 We do not knowingly collect sensitive personal information.

6 How We Use Personal Information


6.1 We use your information to provide information you have asked for, to enter into contracts with you (if applicable), and to provide you with a good experience of our Website. Without this information, we may be unable to correspond with you, send you e-mails to provide you with information and/or services that you have requested, or enter into contracts with you.

6.2 We collect and use personal information about our Website Visitors for the following purposes:

a) Responding to enquiries from you, corresponding with you and recording any communications.

b) Providing the products, services and information that you ask us for and carrying out our obligations under any contracts that we enter into with you.

c) Providing information about changes to our services. This may include contacting you when we have a service available for your vehicle that we did not have available when you made your original enquiry.

d) We may use the vehicle registration number you provide to check against the DVLA database, in order to make the best recommendations for the specifications of your vehicle.

e) Upholding your right to have your data erased.

7 We do not share website visitors' personal information with third parties for the purposes of sending them marketing information

8 Where We Transfer and Store Personal Information


8.1 The personal information that we collect from our website visitors will not be transferred to, and stored at, destinations outside the European Economic Area, (the "EEA").

9 Retention of Personal Information


9.1 We will keep your personal information for limited and appropriate periods of time only.

9.2 If you are a potential customer of our business, we will retain any information you may provide through the website only for as long as is necessary to fulfil our contractual commitments to you, unless otherwise indicated by you.

10 Your Rights in Your Personal Information


10.1 You have certain rights in respect of the personal information that we hold about you. Details of these rights are set out below. To exercise any of these rights, please contact us via email at gdpr.officer@superchips.co.uk or by contacting us on 01280 816781.

a) We will process all personal data in line with your rights, in each case to the extent required by and in accordance with applicable law only (including in accordance with any applicable time limits and any requirements regarding fees and charges). We will respect your personal information rights in respect of:

b) Access. At your request we will confirm to you whether or not we are processing and using personal information about you. If we are we will provide you with a record, and a copy, of such personal information and/or other details to which you are entitled.

c) Rectification. We will correct any inaccurate personal data and complete any incomplete personal data (including by providing a supplementary statement) that we hold about you.

d) Prevention of processing likely to cause damage or distress. We will respect your rights under the DPA and GDPR to require us to cease or not to begin processing your personal information for a specific purpose, or in a specific way, that is likely to cause you or any third parties unwarranted damage or distress.

e) Erasure. We will erase your personal information at your request without undue delay.

f) Restriction. We will restrict the processing of your personal information in certain circumstances, if you ask us to do so.

g) Data portability. We will provide you or third parties on your behalf with a copy of any personal information that we hold about you which you have provided to us in a structured, commonly used and machine readable format.

h) Objection (including objection to direct marketing). We will respect your general rights to object to the processing of your personal information in certain circumstances, including for direct marketing purposes. We will usually inform you (before collecting your information) if we intend to use your information for such purposes.

11 Cookies policy


11.1 What are cookies?

"Cookies" are small text files that are stored on your computer or mobile device when you visit a website.

They allow the website to recognise your device and remember if you've been to the website before.

Cookies are very common web technology - most websites use cookies and have done for years. Cookies are widely used in order to make websites work more efficiently, as well as providing information to the owners of websites.

Cookies are used to measure which parts of the website people visit and to customise your experience. Cookies also provide information that helps us monitor and improve the website's performance.

You can read more about the different types of cookies that we use on this website on this page.

To find out more about cookies, including how to see what cookies have been set on your computer and how to manage and delete them, visit www.allaboutcookies.org

11.2 Google Analytics

Our website uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). The information generated by the cookie about your use of our website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of our website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. Further information about Google's privacy policy may be obtained from www.google.com/privacy.html.

11.3 Our Website uses "cookies" and other tracking technologies which are placed and stored on your computer hard drive or in the browser memory, if you agree, when you visit our Website.

We use technical information gathered in this way for site management and security purposes and for:

a) Improving our Website and ensuring that content is presented effectively.

b) Managing our Website and ensuring that it is safe and secure

c) Administering our Website and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes (automatically collected technical information about visits to our Website is used for these purposes).

12 Changes to Our Privacy Policy


12.1 We reserve the right to modify this Privacy Policy from time to time. Any changes we make in the future will be posted on the websites: www.superchips.co.uk and www.mybluefin.co.uk. You should check back frequently to see any updates or changes to our Privacy Policy.

13 Complaints


13.1 If you have any complaints regarding this Privacy Policy that you feel have not been resolved by talking to us, you may also contact the UK Information Commissioner at telephone number 0303 123 1113 or https://ico.org.uk/.

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TO CONTACT US
*A no-quibble refund within 14 days (less the installation charge, where applicable). Your statutory rights are not affected.
The link to the Consumer Online Dispute Resolution platform webpage is: ec.europa.eu/consumers/odr
sales@superchips.co.uk
+44 (0) 1280 816781
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